Amazon Web Services logo

Amazon Web Services

Cloud Computing

  • #Cloud
  • #Computing

Create: Aug 13, 2026

Update: Aug 13, 2026

Colors

  • #FF9900

    HEX

  • #232F3E

    HEX

  • #FFFFFF

    HEX

Report a missing or incorrect color

Amazon Web Services is built around a bold "Squid Ink" navy (#232f3e) paired with its signature "Smile" orange (#ff9900), the same orange used in Amazon's parent-brand arrow, set against white (#ffffff). The pairing appears throughout AWS's console, icon set, and event branding, per its official architecture icon guidelines.

Official source

Learn more about this brand on their official site:

https://aws.amazon.com/

The color palette was sourced from:

https://aws.amazon.com/architecture/icons/

API Usage

Get this brand's colors via the API:

https://api.brandcolor.dev/brands/aws.json

// Returns a list of all colors by current brand.

Palette image

Amazon Web Services brand color palette with hex codes: #FF9900, #232F3E, #FFFFFF
Amazon Web Services color palettePNG · 1200 × 630#FF9900, #232F3E, #FFFFFFDownload PNG

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