BMW logo

BMW

Automotive

  • #Automotive

Create: Oct 4, 2026

Update: Oct 4, 2026

Colors

  • #1C69D4

    HEX

  • #0653B6

    HEX

  • #1F94FF

    HEX

  • #262626

    HEX

  • #FFFFFF

    HEX

  • #0066B1

    HEX

  • #003D78

    HEX

  • #E22718

    HEX

  • #D6D6D6

    HEX

Report a missing or incorrect color

BMW's published digital palette centers on call-to-action blue (#1c69d4) with related blues (#0653b6, #1f94ff), anthracite (#262626), and white (#ffffff). Official BMW Group Clubs CI materials also document BMW symbol blues (#0066b1, #003d78), M red (#e22718), and grey (#d6d6d6).

Official source

Learn more about this brand on their official site:

https://www.bmw.com/

The color palette was sourced from:

https://www.bmwgroup-classic.com/content/dam/grpw/websites/bmwgroup-classic_com/bmw_clubs/downloads/leitlinien/en/Guideline-No5-BMW-Clubs-CI-Guideline-EN.pdf

API Usage

Get this brand's colors via the API:

https://api.brandcolor.dev/brands/bmw.json

// Returns a list of all colors by current brand.

Palette image

BMW brand color palette with hex codes: #1C69D4, #0653B6, #1F94FF, #262626, #FFFFFF, #0066B1, #003D78, #E22718, #D6D6D6
BMW color palettePNG · 1200 × 630#1C69D4, #0653B6, #1F94FF, #262626, #FFFFFF, #0066B1, #003D78, #E22718, #D6D6D6Download PNG

Free for any use — commercial included, no attribution required. Generated by brandcolor.dev and released into the public domain under CC0 1.0.

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