Rakuten logo

Rakuten

E-commerce

  • #commerce

Create: Nov 3, 2026

Update: Nov 3, 2026

Colors

  • #BF0000

    HEX

  • #000000

    HEX

  • #FFFFFF

    HEX

  • #F59600

    HEX

  • #00B900

    HEX

  • #00A0F0

    HEX

  • #002896

    HEX

  • #7D00BE

    HEX

  • #FF41BE

    HEX

Report a missing or incorrect color

Rakuten's official brand guideline defines the corporate colours Crimson red, Pantone 1805C (#BF0000), Black (#000000) and White (#FFFFFF), and the sub-brand colours Orange (#F59600), Green (#00B900), Light Blue (#00A0F0), Blue (#002896), Purple (#7D00BE) and Pink (#FF41BE).

Official source

Learn more about this brand on their official site:

https://global.rakuten.com/

The color palette was sourced from:

https://global.rakuten.com/corp/news/assets/pdf/media/Rakuten_BrandGuideline_v2.5_en.pdf

API Usage

Get this brand's colors via the API:

https://api.brandcolor.dev/brands/rakuten.json

// Returns a list of all colors by current brand.

Palette image

Rakuten brand color palette with hex codes: #BF0000, #000000, #FFFFFF, #F59600, #00B900, #00A0F0, #002896, #7D00BE, #FF41BE
Rakuten color palettePNG · 1200 × 630#BF0000, #000000, #FFFFFF, #F59600, #00B900, #00A0F0, #002896, #7D00BE, #FF41BEDownload PNG

Free for any use — commercial included, no attribution required. Generated by brandcolor.dev and released into the public domain under CC0 1.0.

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