University of Wisconsin–Madison logo

University of Wisconsin–Madison

Higher Education

  • #Higher
  • #Education

Create: Nov 3, 2026

Update: Nov 3, 2026

Colors

  • #C5050C

    HEX

  • #FFFFFF

    HEX

  • #9B0000

    HEX

  • #E1E5E7

    HEX

  • #121212

    HEX

Report a missing or incorrect color

UW–Madison's official brand guide defines the primary colours Badger Red (#C5050C) and White (#FFFFFF), with the secondary digital colours Dark Red (#9B0000), Light Gray (#E1E5E7) and Black (#121212).

Official source

Learn more about this brand on their official site:

https://www.wisc.edu/

The color palette was sourced from:

https://brand.wisc.edu/visual-identity/colors/

API Usage

Get this brand's colors via the API:

https://api.brandcolor.dev/brands/university-of-wisconsin-madison.json

// Returns a list of all colors by current brand.

Palette image

University of Wisconsin–Madison brand color palette with hex codes: #C5050C, #FFFFFF, #9B0000, #E1E5E7, #121212
University of Wisconsin–Madison color palettePNG · 1200 × 630#C5050C, #FFFFFF, #9B0000, #E1E5E7, #121212Download PNG

Free for any use — commercial included, no attribution required. Generated by brandcolor.dev and released into the public domain under CC0 1.0.

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