American Girl logo

American Girl

Toys and Games

  • #Toys
  • #Games

Create: Aug 12, 2026

Update: Aug 12, 2026

Colors

  • #BD094D

    HEX

  • #FFD0D8

    HEX

  • #333333

    HEX

  • #FFFFFF

    HEX

Report a missing or incorrect color

American Girl is Mattel's doll, book and lifestyle brand, known for its signature berry hue. The brand refresh consolidated decades of varying reds into one deep berry (#bd094d), supported by a soft pastel pink (#ffd0d8), near-black grey (#333333) and white (#ffffff) for the star emblem and serif wordmark.

Official source

Learn more about this brand on their official site:

https://www.americangirl.com/

The color palette was sourced from:

https://corporate.mattel.com/brand-portfolio/american-girl

API Usage

Get this brand's colors via the API:

https://api.brandcolor.dev/brands/american-girl.json

// Returns a list of all colors by current brand.

Palette image

American Girl brand color palette with hex codes: #BD094D, #FFD0D8, #333333, #FFFFFF
American Girl color palettePNG · 1200 × 630#BD094D, #FFD0D8, #333333, #FFFFFFDownload PNG

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