Barbie logo

Barbie

Toys and Games

  • #Toys
  • #Games

Create: Aug 12, 2026

Update: Aug 12, 2026

Colors

  • #E0218A

    HEX

  • #EC4399

    HEX

  • #FFFFFF

    HEX

Report a missing or incorrect color

Barbie is Mattel's flagship doll brand, launched in 1959. Its identity is defined almost entirely by one colour: the trademarked Barbie Pink (#e0218a, PANTONE 219 C), supported by the slightly lighter logo pink (#ec4399, PANTONE 212 C) and white (#ffffff) for the script wordmark and packaging.

Official source

Learn more about this brand on their official site:

https://www.barbie.com/

The color palette was sourced from:

https://corporate.mattel.com/brand-portfolio/barbie

API Usage

Get this brand's colors via the API:

https://api.brandcolor.dev/brands/barbie.json

// Returns a list of all colors by current brand.

Palette image

Barbie brand color palette with hex codes: #E0218A, #EC4399, #FFFFFF
Barbie color palettePNG · 1200 × 630#E0218A, #EC4399, #FFFFFFDownload PNG

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